Presentation is Key!
Much like choosing the right words for describing your house listing, putting some effort into the details of your home presentation can also be very persuasive. The arrangement of furniture is like a well-composed sentence in a listing that entices potential home buyers to look at your property.
We’ve all heard the old saying, “A picture is worth a thousand words.” This holds true for just about anything but it is especially important advice to follow for selling a house. The pictures that you display online need to be worthy of a home and garden magazine. Thanks to the advancement of high resolution cameras being commonplace in cell phones today, with just a little skill in framing it is easy to take quality images. If you have or know someone willing to lend you a DSLR camera, that’s great! Use it and put your pictures over the top.
As great as a DSLR can be, the key to great pictures is not in the camera equipment but in the presentation of the home itself. It takes a special eye to bring each room together in the most attractive way possible. Most of the trick in creating knockout photos is in two things:
1) Your target home buyer
2) Presentation of the home
Once you identify the first item, you will have a clear goal with arranging your house. If you’re setting your listing up for a “normal” suburban neighborhood, you’ll probably be best off decorating with a typical modern style in mind. You want the house to look inviting. Give the potential buyers an idea of what the home looks like furnished while giving them the “space” to add their own personal aesthetic appeal. Essentially, you’re displaying the house much like a furniture store arranges dozens of mini “bedrooms” in their store.
Alternatively, niche homes are great to present in their intended look. For example, homes in the mountains are generally for more specific buyers, often times as a summer retreat home. These houses usually fall into one of two categories: rustic cabins or luxury mountain homes. The traditional log cabin is simple to deck out in good old fashioned frontier decor. When it comes to the high end mountain homes, a more contemporary spin on a combination of country charm and upscale elegance goes a long way in enticing buyers.
Whatever kind of home and in whatever neighborhood or location you are trying to sell, always think about presentation. Websites like Pinterest are a great way to get inspiration on decorating and presentation styles for house listings. Just think about the types of potential buyers that will likely be interested in your house and consider what they would like to see when they walk through their front door.